If leadpages aren’t apart of your current marketing efforts, I’m here to quickly change your mind. Keep reading as I break down the 7 things you need to know now about leadpages.
I recently receive some great questions about leadpages, as I promote my FREE Masterclass, “Create a Leadpage (in WordPress) that Converts Your Browsers into Buyers (Without the Tech Overwhelm).
Jetta, from Michigan, asked, “would a leadpage benefit someone selling things like a resale shop or a startup bookstore?”
Well Jetta girl. Yes! But not for the reasons you are thinking.
Leadpages aren’t replacements for your website. A leadpage will be one of the tools in your toolbox to help with your know, like, trust factor with your ideal customer persona (need more info on ICPs, watch my video all about personas).
A leadpage in your example could be a coupon code you give away, in exchange for your customer’s email address. For your online bookstore, maybe you give away a chapter of one your best selling books, in exchanged for your customer name, email, and phone number. There are tons of ideas, start brainstorming!
So, it begs the question, “what are leadpages?” Let me share some insights with you.
What are Leadpages?
There are several names for leadpages. Leadpages® is an actual brand company that specializes in creating lead generation pages. When I am talking about leadpages, I’m referring to “landing pages” or “lead generation pages,” not the company.
A leadpage or ‘lead page’ is a single page on your website that is designed to attract and convert your website visitors into “leads” or “warm prospects” aka “potential buyers.”
Why are Leadpages important?
Leadpages are one of the tools we use to capture information about our visitors. Let me tell you this, if you aren’t finding ways to capture the name and email of your website visitors, you are losing this online marketing game. According to Hubspots, “Marketing Benchmarks from 7000+ Businesses” report:
Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15.
Forget the notion that your social media followers matter – they matter less in the long game. You’re content is only being delivered to ~3% of your social followers – that’s terrible! You’re LOSING if you aren’t finding ways to exchange the value you provide, with your customer’s information.
Don’t believe me?! Check this out. According to Campaign Monitor, a leading email marketing company:
|Email marketing produces 174% more conversions than social media.|
Social media may make you the most popular online, but it’s not helping you win with sales and conversion race.
For now, enjoy these 7 tips you need to know in order to be successful in creating your leadpage:
- Write a powerful headline – your headline will be one of the first things your visitor sees, make it a good one!
- Have a clear call to action – what do you want your customers to do? Make that clear and explicit. Don’t have your potential customers guessing.
- Keep your call to action button or form “above the fold” – make sure your visitor doesn’t have to scroll down before they know you want them to provide you their information.
- Don’t ask your users for too much – if you don’t need their phone number, address, etc to market to them or provide them your value, then don’t ask for it.
- Test your leadpage functionality – make sure it works, not just the functionality, but make sure your copy resonates with your customers, if not, try, try again.
- Drive traffic to your leadpage – just because you create it, doesn’t mean your customer knows it exists. You’ll still need to drive traffic to your leadpage.
- Don’t be afraid of the long form sales page – studies show the long form sales page converts better than the short form. Take your time in writing great copy and provide your potential customers with some gotta have it information.
Leadpages are one of the most critical tools to help you capture your audience and begin to nurture them into buyers.
The key to all of this is trying it out, testing it out with YOUR ideal customer personas, and seeing what sticks. If your initial design doesn’t produce the results your looking for, look for ways to improve your design and your copy. Don’t throw the whole baby out with the bath water.
So let’s get busy!
To get started, I invite you to join me for my FREE Masterclass where I’ll show you how to create a leadpage (in WordPress) that converts those browsers of yours into buyers. Oh and the best part about it, you don’t even have to be a techie!
Click here to join me!
Can’t wait to connect with you soon! Don’t forget to leave a comment if you have questions and holla at your girl on social.
Until next time!